Priester matches poster lucian bernhard biography
Priester matches poster lucian bernhard biography and family...
Priester Poster
The Priester poster was designed by Lucian Bernhard in 1906 for a poster competition sponsored by Berlin's Priester Matches Company.
The poster won first prize, and at the age of 18 Bernhard had created the first Sachplakat, or object poster, which spawned the movement Plakatstil (poster style).
Priester matches poster lucian bernhard biography
This new style would revolutionize the advertising world by utilizing bold colour, stark imagery and minimal lettering, a drastic change from that era's visually complex style of Art Nouveau.
History
Bernhard's first sketch was typically Art Nouveau, or Judgenstil in German, and it included two matches, a cigar and ashtray on a checkered table cloth with two dancing women forming out of the tobacco smoke.
A friend made a comment that it was a nice cigar poster. This misconception prompted Bernhard to drastically modify the poster by removing everything except for the two matches, which he colored red with yellow t